Here is a snapshot of the evolution of our logo!
Our logo and tag line were created to represent our mission: to build an open science platform that empowers researchers and where researchers have equal opportunity to seek, share and generate knowledge. The initial logo contained a pyramid concept with four layers each one representative of a different stage in Frontiers’ unique Tiering feature.
Snapshot of the tiering
The logo contained a pyramid concept with four layers each one representative of a different stage in Frontiers’ unique Tiering feature. Tiering is a crowdsourced mechanism we use to distil research. Following the publication of an article, impact metric data is collected, evaluated and used as a basis to invite selected the authors to write “Focused Review”. Through this process the research climbs the tiers in increasingly accessible format reaching a broader public and becoming more socially relevant with each step.
Establishing the brand
As Frontiers established itself and opened field journals covering more and more subject fields we decided, in 2009, to modify the logo into a more customized version. The Pyramid moved to the left and we used a softer grey for the font color.
More importantly this new visual brings together all our products under a mother brand: Frontiers.